Toyota Iraq for Trading and Vehicle Services Ltd., the exclusive and official distributor of Toyota, Lexus, and Hino vehicles in Iraq, held its 12th annual dealers’ conference at the Rotana Hotel in Erbil. This distinguished event aims to strengthen the strategic partnership between Toyota Iraq and its network of authorized dealers.
Under the theme "Unleash The Potential," the conference featured a remarkable moment with the unveiling of Grendizer as the official ambassador of Toyota Iraq. This move reflects the company’s commitment to innovation and progress. Grendizer, with its emblem symbolizing strength and challenge, embodies Toyota Iraq’s vision of empowering customers to reach their full potential by providing advanced solutions and an exceptional driving experience.
The conference brought together a distinguished group of Toyota Iraq representatives and its authorized dealer network from across Iraq’s provinces. This annual gathering aimed to review and discuss the strategic plans for 2025, fostering an exchange of ideas to enhance collaborative work mechanisms. Attendees also addressed the challenges encountered in the past year and proposed innovative solutions to improve performance and achieve effective results, with a strong focus on prioritizing public interest and safety standards across all aspects of operations.
During the event, Toyota Iraq showcased its latest digital transformation initiatives, unveiling the "USelect" platform—an innovative, fully integrated digital marketplace designed to revolutionize Iraq’s used car market. The platform provides a secure and reliable car-buying experience for certified pre-owned Toyota vehicles.
The platform's operation is based on a thorough and meticulous inspection of each vehicle before it is purchased and listed. A specialized team evaluates the cars according to global standards to ensure their quality and safety. Once the vehicles pass the inspection, they are showcased on the digital platform at competitive prices, with an official warranty from Toyota Iraq, offering customers peace of mind and confidence in their purchase.
The conference also included specialized workshops and interactive sessions that fostered collaboration among dealers, aligning with Toyota Iraq’s vision to develop a dynamic and sustainable business environment. The company reaffirmed its commitment to the principles of "Omotenashi," which emphasize delivering the highest levels of service and customer care, reinforcing its position as a trusted partner in the Iraqi market.
Toyota Iraq’s extensive dealer network includes key dealers such as SAS Automotive Trade and Services Ltd., Cihan Motors, Al-Baaj, Al-Emlaq Al-Ahmar, Dar Al-Mubdea, and Al-Bar, operating across major provinces such as Baghdad, Basra, Najaf, Diwaniyah, Erbil, Kirkuk, Duhok, and Sulaymaniyah—ensuring comprehensive Toyota services coverage throughout Iraq.
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