Toyota

Erbil, Iraq, 14 December, 2024

On December 14, 2024, Toyota Iraq dealers gathered at the Rotana Hotel in Erbil to attend the annual Kaizen Marathon, a key event celebrating achievements and applying the philosophy of continuous improvement, which is the cornerstone of Toyota's success. This event saw the participation of Toyota Iraq dealers, including SAS Trading and Vehicle Services Ltd., Cihan Motors, Al-Baaj, and Emlaq Al-Ahmar, who passionately competed in sales and after-sales services by presenting innovative projects that embody the essence of the "Kaizen" philosophy—continuous improvement towards excellence.

Each team presented a unique project that was carefully evaluated by a distinguished panel of judges, consisting of four directors from Toyota Iraq. After thorough discussions and comprehensive evaluations, three winning teams were selected from each category, making a total of six winning teams across three award categories. The team demonstrating exceptional excellence was awarded the Gold Award for first place, while the Silver Award went to second place, and the Bronze Award to third place. 

During the event, Cihan Motors achieved a remarkable accomplishment by winning first place in the Sales category, affirming its leadership in providing innovative solutions that meet customer aspirations.

At the same time, SAS demonstrated its great competence by securing first place in the Aftersales Services category, reflecting its commitment to offering top-tier services that align with Toyota's global vision.

In a comment on this achievement, a Toyota Iraq official stated: "The Kaizen Marathon is not just an annual event; it is a manifestation of Toyota's vision to foster a culture of innovation and continuous improvement. The dedication of our dealers and teams is what makes this event truly inspiring. We are proud of everyone who participated and contributed to the success of this festival, and we look forward to achieving more accomplishments with our partners."

The 2024 Kaizen Marathon highlights Toyota Iraq's commitment to providing exceptional customer experiences and enhancing quality and excellence standards. It is more than just a competition; it is an opportunity for the company's dealers to exchange experiences, foster cooperation, and celebrate successes that pave the way for a bright future full of innovation and continuous improvement. As the marathon concludes, the Kaizen philosophy remains a continuous approach that guides Toyota Iraq and its dealers towards achieving new levels of excellence.