About Toyota Iraq

Our Story

Toyota Iraq was established in March 2016 through a partnership between the Japanese Sumitomo Corporation and automotive businessman Mr. Sardar Al Bebany. The strategic formation was to utilize Sumitomo's expertise in global corporate business and Mr. Sardar Al Bebany's local expertise, combining strengths to become the official and exclusive distributor for Toyota products in Iraq. Presently, we operate from three offices located in Baghdad, Erbil, and Basra.

Sumitomo Corporation

Established in 1919, Sumitomo Corporation is one of the largest Japanese trading and investment firms with over 72,823 employees worldwide (as of September 30th, 2020). Its roots trace back to the 17th century when Masatomo Sumitomo opened a book and medicine shop in Kyoto. Sumitomo's Business Philosophy, based on the "Monjuin Shiigaki" or Founder's Precepts, emphasizes integrity and sound management, enduring for over 400 years across the Sumitomo Group.

Sardar Group

Sardar Group traces its roots to the early 1960s in Kirkuk City, Iraq. Founded by Al-Haj Hussien Al-Bebany, the business evolved from simple trading to transporting vehicles. In the 1980s, it shifted to car trading, gaining widespread recognition in Iraq. With over 30 years in the automotive sector, Sardar Group has become the leading automotive group in Iraq. Leveraging deep market knowledge, it excels in importing, stocking, and selling the right brands. Since 2003, the business has experienced substantial growth, driven by a solid reputation and credibility.

Our Vision

We aim to make as many Iraqi people feel happiness and enjoyment by providing driving life with quality vehicles. By growing to be the leading company in the Iraqi automotive industry, we contribute for a sound and sustainable development of motorization in Iraq through our corporate activity.

Our Mission

Provide peace of mind through quality products and services for our customers to attain an excellent vehicle ownership experience

Our Values

Software: Applying imagination to improve society (people-first design approach).

Hardware: Creating physical platforms to enable the mobility of people and things.

Partnerships: Expanding our abilities by utilizing the strength of partners, communities, customers, and employees.

Our Philosophy

The fundamentals of our customer service focus on building trust based on the “Toyota Customer Service Philosophy”, which provides the “Best in Town” based on the following pillars: Seikaku (Accuracy), Shinsetsu (Caring), and Shinrai (Trust).

our journey

The First Steps Echoing Our Long Legacy

2016

Toyota Iraq Was Established

We signed a Distribution Agreement with Toyota Motor Corporation and secured our initial Toyota Dealership Agreement. We also introduced the first Electric Vehicle in Iraq with the Prius, established our presence in Baghdad, and opened a Pre-Delivery Inspection (PDI) Facility in Basra.

2017

Hino Came Onboard

That year, alongside signing our Hino Dealership Agreement, we also broadened our horizons by hosting the 1st National Skills Contest, to give back to the Iraqi community, and contributing further by signing with UNDP.

2018

Our CPD Was Opened

We opened our first Central Parts Depot (CPD) in Basra with much enthusiasm, as it was a major step in strengthening our infrastructure.

2019

Our Following Grew

We happily celebrated reaching 1 million followers on Facebook.

2020

We Brought Lexus to Iraq

Shortly after signing the Lexus Distribution Agreement with Toyota Motor Corporation, we began working on opening our facility in Baghdad.

2021

Our Social Responsibility Continued

With the opening of our Baghdad branch for Lexus, we also made sure not to skip our contributions, signing the Memorandum of Understanding between TIQ and UNDP to support youth employment.

2022

We Expanded Our Network

Opening our second Pre-Delivery Inspection Facility (PDI) in Baghdad was a great step toward expanding our services. Furthermore, we held our first Kaizen Corporate Marathon among our dealers.

2023

We Achieved Victories

We opened an Erbil branch for Lexus, but that was only the beginning. We also opened a training center in Baghdad, then went on to win the Golden trophy at the Customer Delight Excellence Awards (CDEA).

2024

We Extended Our Business

It is with pride that we introduced USelect, a certified used car program, and the first of its kind in Iraq to extend our mobility ecosystem. Furthermore, through our reliable and trusted network, we made our official insurance program available for all our Toyota vehicles.

Toyota